An organization's buying center includes individuals who can play one or more of the following roles except
A)gatekeepers.
B)deciders.
C)buyers.
D)product champions.
E)influencers.

Question

Quizplus · Accepted Answer

All of the roles mentioned (gatekeepers, deciders, buyers, influencers) are important members of a buying center. However, not all buying centers have a product champion, so this role is not always present.

An Organization's Buying Center Includes Individuals Who Can Play One