Comparing the stages in a consumer and organizational purchase decision process reveals key differences. When a smartphone manufacturer buys an earbud headset for its units from a supplier, more individuals are involved, _____________ becomes more important, and the post-purchase evaluation behavior is more formal.
A)choice variety
B)supplier audit
C)purchase decision
D)supplier capability
E)performance review

Question

Quizplus · Accepted Answer

In organizational buying, supplier capability becomes more important as businesses need to ensure that suppliers can meet their quality, quantity, and delivery requirements consistently.

Comparing the Stages in a Consumer and Organizational Purchase Decision