Organizational buying behavior refers to
A) the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
B) the decision-making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers.
C) the determination of what to purchase and the quantity to purchase based upon derived demand.
D) the determination of what to purchase and the quantity to purchase based upon the derived demand in the industry.
E) the process that organizations use to purchase the raw materials and tools used in the manufacturing of a product.

Question

Quizplus · Accepted Answer

Organizational buying behavior refers to the decision-making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers. It includes the evaluation of different factors such as organizational goals, budgets, criteria for supplier selection, negotiation and finalizing the agreement, and finally, evaluating the supplier's performance.

Organizational Buying Behavior Refers to