Relatives and friends whom the consumer trusts are known as __________ of external information.
A) relational sources
B) marketer-dominated sources
C) personal sources
D) stakeholder sources
E) public sources

Question

Quizplus · Accepted Answer

Personal sources are individuals whom the consumer trusts like family members, relatives, and friends for information. These are sources that are close to the consumer and are most likely to give them honest and reliable information.

Relatives and Friends Whom the Consumer Trusts Are Known as __________