Keisha is buying a new car in keeping with her role as the newest vice president of her company.She was overheard telling a coworker,"The Volvo has reclining bucket seats but the Cadillac has front and back stereo speakers." Keisha is currently in which stage of the purchase decision process?
A) problem recognition
B) information search
C) alternative evaluation
D) purchase decision
E) postpurchase evaluation

Question

Quizplus · Accepted Answer

Keisha is currently evaluating alternative options for her car purchase by comparing the features of the Volvo and the Cadillac. This falls under the alternative evaluation stage of the purchase decision process.

Keisha Is Buying a New Car in Keeping with Her