Which of the following statements regarding social forces is most accurate?
A) Social forces can have a dramatic impact on marketing strategy.
B) As a social force, consumer incomes have more impact on marketing strategy than demographics.
C) Social forces within an organization motivate employees to improve their productivity.
D) Social forces determine all the other environmental forces that affect an organization.
E) Of all the environmental forces, social forces are the easiest for a marketer to manipulate.

Question

Quizplus · Accepted Answer

Social forces, such as changing attitudes and beliefs, demographic shifts, and cultural trends can greatly affect consumer behavior and therefore marketing strategy. Marketers must be aware of and adapt to these social forces in order to stay relevant and successful.

B, C, D, and E are incorrect because they either incorrectly prioritize social forces (B and C) or make sweeping and inaccurate statements about their influence (D and E).

Which of the Following Statements Regarding Social Forces Is Most