Demographics refers to
A) the description of a population according to its values or cultural beliefs.
B) an objective measurement of a person's likelihood to purchase a product or service.
C) the psychological profile of prospective consumers.
D) the density of a population in a geographic area.
E) the description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.

Question

Quizplus · Accepted Answer

Demographics refer to the description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation. Therefore, option E is the best choice. Option A is incorrect as it refers to values and cultural beliefs that belong to psychographics. Option B is incorrect as it refers to a person's likelihood to purchase a product, which is related to behavioral segmentation. Option C is incorrect as it refers to psychographics as well. Finally, option D is incorrect as it only takes into account the geographic area's population density.

Demographics Refers to