Which of the following statements is most accurate?
A) Racial and ethnic groups are equally dispersed throughout the United States.
B) Racial and ethnic groups do not respond to multicultural marketing programs since they are similar to Caucasians in terms of their attitudes and behaviors.
C) Organizations that target racial and ethnic groups tend to separate their multicultural marketing efforts from their regional marketing activities.
D) Racial and ethnic groups tend to be concentrated in geographic regions in the United States.
E) Due to the "melting pot" effect, racial and ethnic groups in the United States tend to have very similar attitudes, communication preferences, and lifestyles because they have been effectively assimilated within the population.

Question

Quizplus · Accepted Answer

Racial and ethnic groups tend to be concentrated in specific geographic regions in the United States. For example, Hispanic communities tend to be clustered in the Southwest, while African American communities tend to be concentrated in the South. This concentration has implications for marketing efforts targeting specific groups.

Which of the Following Statements Is Most Accurate