consumers are committed to brands with a strong link to social action.An example of this would be
A) McDonald's "I'm Lovin It" campaign.
B) Brita's "Filter for Good" campaign.
C) Imagine Babyz video game.
D) Liz Claiborne's "Claiborne for Men" campaign.
E) Samsung's "The Jitterbug" campaign.

Question

Quizplus · Accepted Answer

Brita's "Filter for Good" campaign promotes sustainable water consumption and reducing plastic waste by promoting the use of reusable water bottles and Brita filters. This is a strong link to social action and aligns with consumer values towards environmental sustainability.

Consumers Are Committed to Brands with a Strong Link to Social