2008,Kodak's ink-jet printer could be considered a "question mark" because the market dramatically changed as consumers shifted from single-purpose to multifunction machines designed to print photos,make copies,scan images,and send faxes.Today,Kodak now offers only multifunction printers.If Kodak can double or triple unit sales soon,this SBU "question mark" could become a "__________;" if online printing and sharing steal market share,this SBU could become a "__________."
A) cash cow; star
B) cash cow; dog
C) star; dog
D) star; hedgehog
E) in either scenario, the inkjet printer will remain a question mark

Question

Quizplus · Accepted Answer

The best answer is C as Kodak's ink-jet printer has the potential to become a star if it doubles or triples unit sales soon. However, if online printing and sharing take away market share, the ink-jet printer could become a dog. A cash cow typically refers to a product or service that has reached its peak and generates steady revenue, which is not applicable here. Hedgehog is not a relevant option as it doesn't pertain to this scenario.

2008,Kodak's Ink-Jet Printer Could Be Considered a "Question Mark" Because