with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as __________.
A) cash cows
B) stars
C) question marks
D) dogs
E) hedgehogs

Question

Quizplus · Accepted Answer

Cash cows are SBUs that have a dominant market share in a slow-growth industry or market. These SBUs generate significant cash flow and profits that can be used to support other business units within the organization. Therefore, option A is the correct answer.

With Dominant Shares of Slow-Growth Markets That Provide Cash to Cover