purpose of business portfolio analysis is to
A) add or delete product line and brand extensions.
B) search for growth opportunities from among current and new markets as well as current and new products.
C) alter a product's characteristic, such as its quality, performance, or appearance, to increase the product's value to customers and increase sales.
D) determine the appeal of each SBU or offering and then determine the amount of cash each should receive.
E) seek opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
Correct Answer:
Verified
Q169: Boston Consulting Group (BCG)uses business portfolio analysis
Q170: BCG has given specific names and descriptions
Q171: of the following are names the BCG
Q172: the Boston Consulting Group (BCG)model for analysis
Q173: Business portfolio analysis refers to
A) a tool
Q175: a BCG growth-share matrix,a relative market share
Q176: Although now a part of Sears,Lands' End
Q177: with dominant shares of slow-growth markets that
Q178: the Boston Consulting Group (BCG)model for analysis
Q179: Boston Consulting Group (BCG)business portfolio analysis requires
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents