the Boston Consulting Group (BCG)model for analysis of a firm's strategic business units,or SBUs,the horizontal axis reflects __________.
A) market growth rate
B) marketing efficiencies
C) industry attractiveness
D) market segment size
E) relative market share

Question

Quizplus · Accepted Answer

The horizontal axis of the BCG model represents the relative market share of a business unit compared to its largest competitor.

The Boston Consulting Group (BCG)model for Analysis of a Firm's