technique that managers use to quantify performance measures and growth targets to analyze its strategic business units (SBUs)as though they were a collection of separate investments is referred to as
A) investment (ROI) analysis.
B) synergy analysis.
C) marketing audit.
D) diversification analysis.
E) business portfolio analysis.

Question

Quizplus · Accepted Answer

The technique described is known as business portfolio analysis, which involves evaluating a company's strategic business units as individual investments and analyzing their performance measures and growth targets to determine the overall health and potential of the company's portfolio. This process helps managers make decisions about resource allocation, investment, and divestment based on the perceived value and potential of each SBU within the larger portfolio.

Technique That Managers Use to Quantify Performance Measures and Growth