commonly used techniques to aid mangers with important decisions for setting a direction and allocating resources include __________ and __________ analysis strategies.
A) micromarketing; macromarketing
B) business portfolio; diversification
C) investment; divestment
D) dashboards; metrics
E) subjective; objective

Question

Quizplus · Accepted Answer

The two commonly used techniques for aiding managers with important decisions are business portfolio analysis and diversification strategies. Business portfolio analysis helps the company evaluate its products or services and allocate resources based on their position in the market (such as the Boston Consulting Group matrix). Diversification strategies help the company identify and develop new products or services to expand its business and minimize risk. Micromarketing and macromarketing are not relevant to resource allocation decisions, investment and divestment are subsets of portfolio analysis, dashboards and metrics are tools used to monitor performance, and subjective and objective are not specific techniques for decision-making.

Commonly Used Techniques to Aid Mangers with Important Decisions for Setting