Boston Consulting Group (BCG)uses business portfolio analysis to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs)
A) as if each were a separate investment.
B) to establish their worth to society at large.
C) to determine which would be suited for a SWOT analysis.
D) to determine which units are candidates for diversification analysis.
E) to determine which units can be divided into smaller, tactical business units (TBUs).

Question

Quizplus · Accepted Answer

BCG uses business portfolio analysis to evaluate each strategic business unit as a separate investment, determining its market growth rate and relative market share to allocate resources accordingly. The goal is to maximize the overall portfolio's profitability and growth potential.

Boston Consulting Group (BCG)uses Business Portfolio Analysis to Quantify Performance