BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Cash cows" are located in which area of the BCG growth-share matrix?
A) upper left quadrant
B) upper right quadrant
C) center quadrant
D) lower right quadrant
E) lower left quadrant

Question

Quizplus · Accepted Answer

"Cash cows" are products or business units that have a high market share in a low-growth market, generating steady cash flow for the organization. They are located in the lower left quadrant of the BCG growth-share matrix.

BCG Has Given Specific Names and Descriptions to the Four