Boston Consulting Group (BCG)uses __________ to quantify performance measures and growth targets to analyze its clients' SBUs as though they were a collection of separate investments.
A) target marketing
B) business portfolio analysis
C) synergy analysis
D) market-product grids
E) diversification analysis

Question

Quizplus · Accepted Answer

BCG uses business portfolio analysis to assess its clients' SBUs as a portfolio of investments. This method involves categorizing each SBU as a "cash cow," "star," "question mark," or "dog," based on its market share and growth rate. The goal is to ensure a balance of investments that collectively generate the desired level of return.

Boston Consulting Group (BCG)uses __________ to Quantify Performance Measures and Growth