the Boston Consulting Group (BCG)model for analysis of a firm's strategic business units,or SBUs,the vertical axis reflects __________.
A) market growth rate
B) marketing efficiencies
C) industry attractiveness
D) market segment size
E) relative market share

Question

Quizplus · Accepted Answer

In the BCG model, the vertical axis reflects the market growth rate, which is the rate at which the industry is growing or shrinking. This helps assess the potential for future profits and opportunities for investment. The horizontal axis represents the firm's relative market share, which also impacts the firm's potential profitability in the industry.

The Boston Consulting Group (BCG)model for Analysis of a Firm's