Question 1

Explain the market research that David Windorski,3M inventor,did to develop the Post-it^®Flag Highlighter.

Accepted Answer

The answer of Explain the market research that David Windorski,3M...

Question 2

value to consumers that comes from making an item easy to purchase through the provision of credit cards and financial arrangements constitutes _________ utility.

Accepted Answer

The provision of credit cards and financial arrangements makes it easier for consumers to purchase an item, thus making the item more accessible and attainable. This ease of purchase adds value to consumers in terms of possessing the item, which is possession utility.

Question 3

are you,as a student,already somewhat of a marketing expert before taking this course? Provide a specific example from your own personal experience and relate it to something you just "formally" learned about marketing.

Accepted Answer

The answer of are you,as a student,already somewhat of a...

Question 4

addition to consumers,what other people,groups,and environmental forces interact to affect an organization's marketing activities?

Accepted Answer

The answer of addition to consumers,what other people,groups,and environmental forces...

Question 5

China,many people are removing their money from the state banks and lending it out themselves.The interest rate earned in a state bank account is about one-half the rate of inflation.On the other hand,loaning money to friends,relatives,and even unrelated entrepreneurs can often earn the investor a rate at least double the inflation rate.The gray market,an underground network of investors and private businesses,moves the cash from lenders to businesses.Did marketing occur here? Explain your answer.

Accepted Answer

The answer of China,many people are removing their money from...

Question 6

Which of the following is an example of possession utility?

Accepted Answer

Possession utility is the value to the consumer of making an item easy to purchase so consumers can use it.The mobile phone company offers six-month financing,same as cash terms to consumers,thus increasing ease of purchase.

Question 7

Which of the following statements about 3M's market research prior to introducing the Post-it^®Flag Highlighter is most accurate?

Accepted Answer

The statement that David Windorski used focus groups, observed students' studying behavior, and gave out trial Post-it^®Flag Highlighters to a sample of students to try for a month is the most accurate. This method of market research would provide insight into how students use highlighters while studying and whether they found the Post-it^®Flag Highlighter to be a useful tool. The other statements do not relate to market research for the Post-it^®Flag Highlighter.

Question 8

is the abridged American Marketing Association definition of marketing according to the textbook? How does this differ from you previous notion of marketing before reading this chapter?

Accepted Answer

The answer of is the abridged American Marketing Association definition...

Question 9

Which of the following is an example of time utility?

Accepted Answer

Time utility refers to the value a product or service adds by making it available at the right time. Goodwill's 24-hour drop off box for clothing donations is an example of time utility as it allows customers to donate clothes at any time, providing convenience and flexibility.

Question 10

are the two key objectives of marketing? Define "exchange" and explain how it supports these objectives.

Accepted Answer

The answer of are the two key objectives of marketing?...

Question 11

inventor,David Windorski took this approach when he developed the Post-it^®Flag Highlighter:

Accepted Answer

The best choice is D because it describes a classic approach to product development where an inventor starts with an idea and then investigates market demand to see if it is worth pursuing. Option A is not applicable since the product was not aimed specifically at students. Option B may have been part of the process, but it is not mentioned in the article. Option C is true, but it doesn't describe the inventor's development process. Option E may have been an important milestone, but it is not related to the development process itself.

Question 12

of the following were pre-launch issues 3M encountered before it could offer the Post-it^®Flag Highlighter EXCEPT:

Accepted Answer

The article does not mention any market segmentation issues as a pre-launch concern for 3M. Manufacturing, place, promotion, and price issues are all mentioned as potential challenges for the launch of the product.

Question 13

David Windorski,an inventor at 3M,questioned dozens of students about how they study.They told him

Accepted Answer

The students suggested that it would be reasonable to combine Post-it Flags with a highlighter, indicating a potential market opportunity and product idea for 3M to pursue.

Question 14

your own personal experience and creativity to what you have just learned in Chapter 1.Formulate a plan to assess the needs of either (1)students who have too many textbooks to carry to and from class or (2)executives who are too busy to keep up with the latest information in their field.

Accepted Answer

The answer of your own personal experience and creativity to...

Question 15

Define needs and wants.Can marketing shape a person's wants? Explain your answer.

Accepted Answer

The answer of Define needs and wants.Can marketing shape a...

Question 16

Redbox places vending machines at local convenience and grocery stores that allow customers to rent and return popular DVDs 24 hours a day.This creates both __________ and __________ utility.

Accepted Answer

Redbox is creating place utility by allowing customers to rent and return DVDs at convenient locations such as local convenience and grocery stores. It is also creating time utility by providing access to the DVDs 24 hours a day.

Question 17

the future,3M will make use of __________ to attract new customers.

Accepted Answer

3M is known for its innovation and product development, so using product extensions is a logical strategy to attract new customers by expanding their existing product lines.

Question 18

Robert could not buy his Principles of Marketing textbook this semester by the first day of class if the bookstore did not accept one of the four major credit cards.With his VISA credit card,he was able to obtain the book for his first marketing class.The credit card created ___________ utility for Robert.

Accepted Answer

The credit card created possession utility for Robert, as it allowed him to obtain and own the textbook by facilitating the transaction.

Question 19

four factors are required for marketing to occur?

Accepted Answer

The answer of four factors are required for marketing to...

Question 20

people would assume that in marketing the only thing of value to "exchange" would be monetary (check,credit/debit,currency,and/or coin transactions).What else can be exchanged? Provide an example of a nonmonetary transaction that still fits the criteria of exchange.

Accepted Answer

The answer of people would assume that in marketing the...

Quiz 1: Creating Customer Relationships and Value Through Marketing

Explain the market research that David Windorski,3M inventor,did to develop the Post-it^®Flag Highlighter.

value to consumers that comes from making an item easy to purchase through the provision of credit cards and financial arrangements constitutes _________ utility.

are you,as a student,already somewhat of a marketing expert before taking this course? Provide a specific example from your own personal experience and relate it to something you just "formally" learned about marketing.

addition to consumers,what other people,groups,and environmental forces interact to affect an organization's marketing activities?

Which of the following is an example of possession utility?

Which of the following statements about 3M's market research prior to introducing the Post-it^®Flag Highlighter is most accurate?

is the abridged American Marketing Association definition of marketing according to the textbook? How does this differ from you previous notion of marketing before reading this chapter?

Which of the following is an example of time utility?

are the two key objectives of marketing? Define "exchange" and explain how it supports these objectives.

inventor,David Windorski took this approach when he developed the Post-it^®Flag Highlighter:

of the following were pre-launch issues 3M encountered before it could offer the Post-it^®Flag Highlighter EXCEPT:

David Windorski,an inventor at 3M,questioned dozens of students about how they study.They told him

your own personal experience and creativity to what you have just learned in Chapter 1.Formulate a plan to assess the needs of either (1)students who have too many textbooks to carry to and from class or (2)executives who are too busy to keep up with the latest information in their field.

Define needs and wants.Can marketing shape a person's wants? Explain your answer.

Redbox places vending machines at local convenience and grocery stores that allow customers to rent and return popular DVDs 24 hours a day.This creates both and utility.

the future,3M will make use of __________ to attract new customers.

four factors are required for marketing to occur?

people would assume that in marketing the only thing of value to "exchange" would be monetary (check,credit/debit,currency,and/or coin transactions).What else can be exchanged? Provide an example of a nonmonetary transaction that still fits the criteria of exchange.

Quiz 1: Creating Customer Relationships and Value Through Marketing

Explain the market research that David Windorski,3M inventor,did to develop the Post-it® Flag Highlighter.

value to consumers that comes from making an item easy to purchase through the provision of credit cards and financial arrangements constitutes _________ utility.

are you,as a student,already somewhat of a marketing expert before taking this course? Provide a specific example from your own personal experience and relate it to something you just "formally" learned about marketing.

addition to consumers,what other people,groups,and environmental forces interact to affect an organization's marketing activities?

Which of the following is an example of possession utility?

Which of the following statements about 3M's market research prior to introducing the Post-it® Flag Highlighter is most accurate?

is the abridged American Marketing Association definition of marketing according to the textbook? How does this differ from you previous notion of marketing before reading this chapter?

Which of the following is an example of time utility?

are the two key objectives of marketing? Define "exchange" and explain how it supports these objectives.

inventor,David Windorski took this approach when he developed the Post-it® Flag Highlighter:

of the following were pre-launch issues 3M encountered before it could offer the Post-it® Flag Highlighter EXCEPT:

David Windorski,an inventor at 3M,questioned dozens of students about how they study.They told him

your own personal experience and creativity to what you have just learned in Chapter 1.Formulate a plan to assess the needs of either (1)students who have too many textbooks to carry to and from class or (2)executives who are too busy to keep up with the latest information in their field.

Define needs and wants.Can marketing shape a person's wants? Explain your answer.

Redbox places vending machines at local convenience and grocery stores that allow customers to rent and return popular DVDs 24 hours a day.This creates both __________ and __________ utility.

the future,3M will make use of __________ to attract new customers.

four factors are required for marketing to occur?

people would assume that in marketing the only thing of value to "exchange" would be monetary (check,credit/debit,currency,and/or coin transactions).What else can be exchanged? Provide an example of a nonmonetary transaction that still fits the criteria of exchange.

Explain the market research that David Windorski,3M inventor,did to develop the Post-it^®Flag Highlighter.

Which of the following statements about 3M's market research prior to introducing the Post-it^®Flag Highlighter is most accurate?

inventor,David Windorski took this approach when he developed the Post-it^®Flag Highlighter:

of the following were pre-launch issues 3M encountered before it could offer the Post-it^®Flag Highlighter EXCEPT:

Redbox places vending machines at local convenience and grocery stores that allow customers to rent and return popular DVDs 24 hours a day.This creates both and utility.