Question 1

Companies are just beginning to use Twitter as a tool in their relationship marketing programs.In what ways could Twitter benefit both customers and organizations?

Accepted Answer

The answer of Companies are just beginning to use Twitter...

Question 2

is said that goods,services,and ideas are marketed.Define goods,services,and ideas and give at least one example of each.

Accepted Answer

The answer of is said that goods,services,and ideas are marketed.Define...

Question 3

During October,kiosk or "pop-up" stores often appear in many malls for the holiday season.Typically,these kiosks sell gift boxes of cheese,jewelry,and other items people think are appropriate seasonal gifts.In January,these "pop-up" retailers vanish.Is it possible for such a retailer to use relationship marketing? Explain your answer.

Accepted Answer

The answer of During October,kiosk or "pop-up" stores often appear...

Question 4

do some executives feel that environmental factors are NOT entirely outside their influence?

Accepted Answer

The answer of do some executives feel that environmental factors...

Question 5

Marketing managers used a combination of four tools in order to develop a complete marketing program to reach consumers.Briefly define these four tools.

Accepted Answer

The answer of Marketing managers used a combination of four...

Question 6

inventor designs a scissors that has interchangeable blades that allow the user to switch from straight cuts to decorative cuts.Identify two possible target markets and justify your answer.

Accepted Answer

The answer of inventor designs a scissors that has interchangeable...

Question 7

Explain the marketing program 3M used to reach the office worker segment with its Post-it^® Flag Pen.

Accepted Answer

The answer of Explain the marketing program 3M used to...

Question 8

Twitter is a website that offers a social networking service,enabling its users to send and read other users' messages or conversations called tweets,which are text-based posts of up to 140 HYPERLINK "http://en.wikipedia.org/wiki/Character_(computing)"characters displayed on the user's HYPERLINK "http://en.wikipedia.org/wiki/User_profile"profile page.Connected to each "tweet" is a rich details pane that provides additional information,deeper context,and embedded media.Companies are just beginning to use Twitter as a tool in their relationship marketing programs.In what ways could Twitter be used to benefit both the customer and the organization?

Accepted Answer

The answer of Twitter is a website that offers a...

Question 9

college students have a choice in which classes they take to earn a degree? Use what you have learned about the controllable and uncontrollable aspects of marketing in terms of how they might relate to course selection decision-making.Incorporate marketing terms in your response.

Accepted Answer

The answer of college students have a choice in which...

Question 10

Apple iPhone 4S is rated by Consumer Reports as being one of the best smartphones in the industry.Define customer value.In what ways do you think the Apple iPhone 4S provides value for its customers?

Accepted Answer

The answer of Apple iPhone 4S is rated by Consumer...

Question 11

and describe the five environmental forces in a marketing decision that are outside the control of marketing managers.

Accepted Answer

The answer of and describe the five environmental forces in...

Question 12

Explain the marketing program that 3M used to reach the student target market for the Post-it^®Flag Highlighter and the rationale used for each element of the marketing mix.

Accepted Answer

The answer of Explain the marketing program that 3M used...

Question 13

market-oriented,older manufacturing organizations have experienced four distinct stages in the life of their firms.Beginning with the 1860s,list and define each of the four eras of U.S.business history.

Accepted Answer

The answer of market-oriented,older manufacturing organizations have experienced four distinct...

Question 14

Describe two different target markets for two different products or services you,your friends,or your family have recently purchased or used.

Accepted Answer

The answer of Describe two different target markets for two...

Question 15

Imagine you have the sole marketing rights to a new herbal shampoo that stops hair loss and actually causes new hair growth.You plan to sell your product on an Internet website,which you will advertise on late night television.You are also hoping to obtain free publicity to place stories in men's fashion magazines.You are planning to sell online a 15-ounce bottle for $24.99 plus $7.99 shipping and handling.Using the information provided,identify each element of your marketing mix.

Accepted Answer

The answer of Imagine you have the sole marketing rights...

Question 16

Explain the difference between a market and a target market.Provide a specific example of each.

Accepted Answer

The answer of Explain the difference between a market and...

Question 17

is the difference between micromarketing and macromarketing?

Accepted Answer

The answer of is the difference between micromarketing and macromarketing?...

Question 18

Define the marketing concept.

Accepted Answer

The answer of Define the marketing concept....

Question 19

Assume you are a salesperson for a direct marketing firm that does "in-home" Tupperware parties.If most of your hosts or hostesses hold only one party a year,what strategies could you use to build strong customer relationships? If you are creating your own business for this example,make sure to describe your product(s)in your introductory sentence.

Accepted Answer

The answer of Assume you are a salesperson for a...

Question 20

are the primary differences between an ultimate consumer and an organizational buyer? Select one product and explain the differences in either its use or purchase,depending on whether it was purchased by an ultimate consumer or an organizational buyer.

Accepted Answer

The answer of are the primary differences between an ultimate...

Quiz 1: Creating Customer Relationships and Value Through Marketing