Grey Thompson is the largest advertising firm in Washington. What level of decision making would Josh Lucas, a marketing manager, be involved in if he undertakes decisions on promotional campaigns, guerilla marketing, and brand awareness?
A) operational
B) tactical
C) strategic
D) administrative

Question

Quizplus · Accepted Answer

Josh Lucas is making decisions on promotional campaigns, guerilla marketing, and brand awareness, which are all related to the implementation and execution of the company's marketing strategy. This level of decision making is known as tactical decision making. It involves the middle-level managers like marketing managers who are responsible for developing and implementing specific plans and programs to meet the goals of the organization.

Grey Thompson Is the Largest Advertising Firm in Washington