Which of the following statements is true of clickstream data?
A) It indicates clicks made by visitors who could not access the site.
B) It indicates clicks made by every visitor in a site.
C) It indicates the total number of links to a site shown in search engine results.
D) It indicates the transfer of data from one Web site to another.

Question

Quizplus · Accepted Answer

Clickstream data refers to the record of every click made by every visitor on a website. It provides information on the visitor's behavior on the site, including the pages visited, the duration spent on each page, and the order in which they were visited. Option A is incorrect because clickstream data only includes clicks made by visitors who have accessed the site. Option C is incorrect because clickstream data does not provide information on search engine results. Option D is incorrect because clickstream data does not refer to the transfer of data between websites, but rather the behavior of visitors on a single website.

Which of the Following Statements Is True of Clickstream Data