Escapade Holidays is a travel house in New Jersey which recently created a website to attract travel clientele for the company. It is vital that the company is able to track time spent on each page by visitors, which will help them understand destinations and offers the customers are interested in. Which of the following will best help them understand customer behavior patterns as well as the URL the visitor just left?
A) real-time data
B) keystroke logging
C) clickstream data
D) mangled packets

Question

Quizplus · Accepted Answer

Clickstream data tracks the sequence of clicks a visitor makes while browsing a website, including the page they landed on, the pages they visited, and the page they left from. This data helps businesses understand visitor behavior patterns and the areas of their website that attract the most attention. Real-time data can also be useful but does not necessarily provide information on the URL the visitor just left. Keystroke logging and mangled packets are not appropriate for tracking customer behavior on a website as they violate privacy and security laws.

Escapade Holidays Is a Travel House in New Jersey Which