A consumer who approaches the unfamiliar defensively and with considerable discomfort and uncertainty can be described as being highly:
A) dogmatic.
B) innovative.
C) driven.
D) compliant.

Question

Quizplus · Accepted Answer

Dogmatic individuals tend to be closed-minded and resistant to change, which can lead to discomfort and uncertainty when faced with unfamiliar situations or products.

A Consumer Who Approaches the Unfamiliar Defensively and with Considerable