Consumer innovativeness refers to:
A) how receptive a person is to new experiences.
B) the degree of the consumer's attachment to worldly possessions.
C) the consumer's likelihood to accept or reject foreign-made products.
D) the knowledge the consumer has about other cultures and practices.

Question

Quizplus · Accepted Answer

Consumer innovativeness refers to the degree to which a consumer is willing to try new and different products and experiences. Therefore, choice A, which describes the consumer's receptiveness to new experiences, is the best option. Choices B, C, and D are not directly related to consumer innovativeness.

Consumer Innovativeness Refers To