Consumer self-monitoring refers to:
A) the consumers' likelihood of accepting or rejecting foreign-made products.
B) the degree to which an individual is sensitive to his or her environment and adjusts or modifies behaviour accordingly.
C) how receptive a person is to new experiences.
D) the degree of the consumer's attachment to worldly possessions.

Question

Quizplus · Accepted Answer

Consumer self-monitoring refers to the degree to which an individual is sensitive to his or her environment and adjusts or modifies behavior accordingly. It relates to a person's ability to assess their social environment and modify their behavior accordingly.

Consumer Self-Monitoring Refers To