Highly dogmatic consumers will be more accepting of ads for new products or services that contain a(n) _____ appeal.
A) dogmatic
B) social character
C) optimum stimulation
D) authoritative

Question

Quizplus · Accepted Answer

Highly dogmatic consumers tend to have a strong need for authority and are more likely to be swayed by an authoritative appeal in advertising. They may also be more resistant to change, but an authoritative appeal can help create a sense of credibility and trust in a new product or service. Therefore, the best choice is D) authoritative.

Highly Dogmatic Consumers Will Be More Accepting of Ads for New