In the personality trait known as social character, _____ consumers tend to rely on their own values or standards in evaluating new products and are more likely to be consumer innovators.
A) inner-directed
B) other-directed
C) dogmatic
D) ethnocentric

Question

Quizplus · Accepted Answer

Inner-directed consumers tend to rely on their own values and standards in evaluating new products, while other-directed consumers are more influenced by the opinions and behaviors of others. Inner-directed consumers are also more likely to be consumer innovators, meaning they are early adopters of new products and often serve as trendsetters for others. Dogmatic consumers are rigid in their beliefs and may be resistant to new products, while ethnocentric consumers place a strong emphasis on their own culture and may be hesitant to adopt products from other cultures.

In the Personality Trait Known as Social Character, _____ Consumers