Marketers who position their products or services as providing an opportunity to belong or to be appreciated by others in a group or social setting would seem to be guided by Horney's characterisation of the ______ individual.
A) submissive
B) aggressive
C) compliant
D) detached.

Question

Quizplus · Accepted Answer

Horney's characterization of the compliant individual involves a desire for affection and approval, often seeking to belong or be appreciated by others.

Marketers Who Position Their Products or Services as Providing an Opportunity