In order to distinguish between consumer segments that are likely to be receptive to foreign-made products and those that are not, the following personal characteristic is utilised:
A) consumer innovativeness.
B) consumer dogmatism.
C) need for uniqueness.
D) consumer ethnocentrism.

Question

Quizplus · Accepted Answer

Consumer ethnocentrism refers to the degree to which consumers prefer products made in their own country or culture over foreign-made products. Therefore, it is the best personal characteristic for distinguishing between consumer segments that are likely to be receptive to foreign-made products and those that are not. A, B, and C are not as relevant in identifying attitudes towards foreign-made products.

In Order to Distinguish Between Consumer Segments That Are Likely