For household products, consumers are more likely to select brands guided by their _____, whereas for socially enhancing or conspicuous products, they are likely to be guided by their _____.
A) social self-image; ideal self-image
B) actual self-image; ideal social self-image
C) ideal social self-image; expected self-image
D) actual self-image; expected self-image

Question

Quizplus · Accepted Answer

For household products, consumers typically choose brands that align with their actual self-image, reflecting their true selves and practical needs. For products that are socially enhancing or conspicuous, they tend to be guided by their ideal social self-image, which represents how they wish to be perceived by others.

For Household Products, Consumers Are More Likely to Select Brands