To understand the prevailing self-image of their target market would be useful for a firm to use in developing its:
A) product design.
B) brand image.
C) promotion.
D) all of the above.

Question

Quizplus · Accepted Answer

Understanding the prevailing self-image of the target market can help the firm in developing all of the above, including product design, brand image, and promotion. This is because the target market's self-image influences their preferences, decision-making, and behavior, which in turn affect how they perceive and interact with the firm's products or services. By aligning its offerings, messages, and imagery with the target market's self-image, the firm can enhance its relevance, appeal, and differentiation, and ultimately increase its chances of success. Therefore, a comprehensive understanding of the target market's self-image can be fundamental to the firm's strategic decision-making and competitive advantage.

To Understand the Prevailing Self-Image of Their Target Market Would