Consumer ethnocentrism refers to:
A) how receptive a person is to new experiences.
B) the degree of the consumer's attachment to worldly possessions.
C) the consumer's likelihood to accept or reject foreign-made products.
D) the knowledge a consumer has about other cultures and practices.

Question

Quizplus · Accepted Answer

Consumer ethnocentrism refers to the consumer's likelihood to accept or reject foreign-made products. It is the degree to which consumers feel that purchasing foreign-made products is wrong or immoral, and they prefer to buy domestic products instead.

Consumer Ethnocentrism Refers To