Which of the following are benefits to a brand from creating a positive brand personality?
A) More favourable attitudes towards the brand.
B) Brand preference.
C) Higher purchase intentions and brand loyalty.
D) All of the above are benefits.

Question

Quizplus · Accepted Answer

Creating a positive brand personality leads to more favourable attitudes towards the brand, which in turn leads to brand preference, higher purchase intentions, and brand loyalty. Therefore, all of the above are benefits.

Which of the Following Are Benefits to a Brand from Creating