The greater the number of competitive ads in a product category, the lower the recall of brand claims in a specific ad. This is due to ______, which cause confusion with competing ads.
A) encoding effects
B) contradicting cues
C) interference effects
D) repetition methods

Question

Quizplus · Accepted Answer

Interference effects occur when too many stimuli or messages are presented at the same time, making it difficult for a person to recall a specific piece of information. In this case, the numerous competitive ads in a product category create interference, causing confusion and lowering the recall of brand claims in a specific ad.

The Greater the Number of Competitive Ads in a Product