According to the right-brain, passive-processing-of-information theory, the most effective advertisements would be:
A) long television commercials with strong visual emphasis.
B) short television spots repeated frequently.
C) radio spots that have very little verbal content.
D) magazine ads with technical explanations.

Question

Quizplus · Accepted Answer

Short television spots repeated frequently would be the most effective advertisements according to the passive-processing-of-information theory, because they would be easily processed by the right-brain without requiring active attention or engagement. Additionally, repeated exposure to the same message would increase the chance of it being remembered and acted upon.

According to the Right-Brain, Passive-Processing-Of-Information Theory, the Most Effective Advertisements