A behavioural learning theorist would seek to measure consumer brand loyalty in terms of:
A) consumer attitude.
B) congruence of consumer values with product benefits.
C) purchase consistency.
D) none of the above.

Question

Quizplus · Accepted Answer

A behavioural learning theorist would focus on observable behaviour, such as purchase consistency, rather than attitudes or values which are more subjective and difficult to measure. Therefore, the most appropriate choice would be C, purchase consistency.

A Behavioural Learning Theorist Would Seek to Measure Consumer Brand