Ads for cosmetics and personal care products acknowledge the fact that people want to protect their self-images from inner feelings of doubt. This is consistent with which basic motivational function?
A) Ego-defensive.
B) Knowledge.
C) Utilitarian.
D) Value-expressive.

Question

Quizplus · Accepted Answer

The ego-defensive function of motivation involves protecting one's self-image or self-esteem. Ads for cosmetics and personal care products acknowledge that people feel doubtful about their physical appearance and offer solutions to improve it, thus reflecting the ego-defensive function of motivation.

Ads for Cosmetics and Personal Care Products Acknowledge the Fact