When marketers try to persuade regular tea drinkers to 'cross over' and become herbal tea drinkers, the company must utilise a strategy that:
A) changes the relative evaluation of attributes.
B) changes brand beliefs.
C) informs consumers that it has added an attribute.
D) changes the overall rating of a brand.

Question

Quizplus · Accepted Answer

The strategy of changing the relative evaluation of attributes would likely be the best approach for persuading regular tea drinkers to switch to herbal tea. This involves highlighting the positive attributes of herbal tea (such as being natural, caffeine-free, or having health benefits) and showing how they are more important or desirable than attributes of regular tea (such as flavor or caffeine content). By changing the way consumers evaluate the attributes of different teas, the company can make herbal tea more appealing and increase the likelihood that consumers will switch to this product.

When Marketers Try to Persuade Regular Tea Drinkers to 'Cross