Which of the following is not a factor which may affect an advertisement's credibility?
A) The spokesperson who appears in person or in a commercial or advertisement.
B) The reputation of a celebrity endorser.
C) The time at which a consumer sees the advertisement.
D) The synergy between the celebrity endorser and the product they are endorsing.

Question

Quizplus · Accepted Answer

The time at which a consumer sees the advertisement may not necessarily affect its credibility. The other factors listed - the spokesperson, celebrity endorser and the synergy between endorser and product - are commonly known as key determinants of ad credibility.

Which of the Following Is Not a Factor Which May