Which of the following is a way in which a firm can employ a celebrity in its marketing communications?
A) The celebrity can give a testimonial.
B) The celebrity can give and endorsement.
C) The celebrity can act as a company spokesperson.
D) All of the above.

Question

Quizplus · Accepted Answer

All of the above options - giving a testimonial, endorsing a product or service, and acting as a company spokesperson - are ways in which a firm can employ a celebrity in its marketing communications. The choice of which option to use would depend on the marketing strategy and goals of the firm.

Which of the Following Is a Way in Which a Firm