Which of the following would not likely have an impact on the credibility of a commercial message?
A) The sponsor of the message.
B) The retail outlet that carries the product.
C) The reputation of the spokesperson that carries the message.
D) When the message was received by the receiver.

Question

Quizplus · Accepted Answer

The timing of when the message was received by the receiver is not likely to have an impact on the credibility of the commercial message. The other options can all influence the credibility of the message. The sponsor of the message can influence credibility if they have a negative reputation. The reputation of the spokesperson can also affect the credibility as the audience may perceive them as having a bias or lack of expertise. The retail outlet that carries the product can also influence the credibility, as if it is a reputable store, it may add to the credibility of the message.

Which of the Following Would Not Likely Have an Impact