One reason informal sources are considered credible is because:
A) they usually know most about products.
B) they speak out of personal experience.
C) they have no direct gain from recommending a product.
D) all of the above.
Correct Answer:
Verified
Q7: Celebrity _ is the audience's perception of
Q8: Which of the following would not likely
Q9: The most persuasive source of communication generally
Q10: The credibility of formal sources is highest
Q11: A mention of the product _ yields
Q13: Which of the following is a way
Q14: Words, pictures, symbols, spokespersons and special channels
Q15: The definition of _ is the transmission
Q16: Which of the following sources is considered
Q17: When a firm endorses a celebrity for
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