Celebrity _______ is the audience's perception of both the celebrity's expertise (how much the celebrity knows about the product area) and their trustworthiness (how honest the celebrity is about what he or she says about the product).
A) likeability
B) credibility
C) favourability
D) success

Question

Quizplus · Accepted Answer

Celebrity credibility is the audience's perception of the celebrity's expertise and trustworthiness, which can influence consumer attitudes and behavior towards a product or brand. Likeability, favourability, and success can also be important factors in celebrity endorsement, but they do not fully capture the audience's perception of the celebrity's credibility.

Celebrity _______ Is the Audience's Perception of Both the Celebrity's