The source of the communication and the source's perceived honesty and objectivity impact on that source's:
A) cognitive impact.
B) exposure.
C) attention.
D) credibility.

Question

Quizplus · Accepted Answer

The source's perceived honesty and objectivity will impact their credibility, which is the degree to which an audience trusts the information provided by the source. Higher credibility results in a greater likelihood that the message will be believed and have a lasting impact on the audience.

The Source of the Communication and the Source's Perceived Honesty