A _____ group is any person or group that serves as a point of comparison for an individual in forming either general or specific values, attitudes, or a specific guide for behaviour.
A) membership
B) reference
C) normative
D) symbolic
Correct Answer:
Verified
Q20: The source of the communication and the
Q21: Which of the following products will most
Q22: The reference group's influence is likely to
Q23: The key issue that serves to define
Q24: An example of a child's _ group
Q26: Consumers who adopt the products and services
Q27: _ credibility is described as the reputation
Q28: Which of the following is not a
Q29: _ reference groups are characterised by direct
Q30: General or broadly defined values or behaviour
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