_______ reference groups are characterised by direct contact and/or membership; behaviours and values have a positive influence, for example a group of friends dress in a similar manner.
A) Aspirational
B) Contactual
C) Disclaimant
D) Avoidance

Question

Quizplus · Accepted Answer

Contactual reference groups are those which a person is directly in contact with or is a member of. The behaviour and values of these groups have a positive influence on the individual, such as the way they dress or behave.

_______ Reference Groups Are Characterised by Direct Contact And/or Membership;