_____ groups consist of those individuals or groups with whom a person does not have direct face-to-face contact, such as movie stars, sports heroes, political leaders and TV personalities.
A) Direct reference
B) Indirect reference
C) Comparative
D) Normative
Correct Answer:
Verified
Q26: Consumers who adopt the products and services
Q27: _ credibility is described as the reputation
Q28: Which of the following is not a
Q29: _ reference groups are characterised by direct
Q30: General or broadly defined values or behaviour
Q32: A _ may be defined as two
Q33: A firm that is perceived as being
Q34: An individual who has first-hand experience with
Q35: If an individual is primarily concerned with
Q36: Which of the following groups may affect
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