A _____ may be defined as two or more people who interact to accomplish either individual goals or mutual goals.
A) reference group
B) target market
C) market segment
D) group

Question

Quizplus · Accepted Answer

A group is the only option in the list that accurately defines the provided description. Reference groups, market segments, and target markets can also consist of multiple people, but they have different definitions and purposes in marketing and social psychology.

A _____ May Be Defined as Two or More People